Poor Arla's bosses now have a new headache. Danish arts group Surrend managed to mock the Iranian President Mahmoud Ahmadinejad. The half-page ad below was published in the conservative Tehran Times, whose editors were clearly unconscious of the fact that the first letters of each slogan, when read from top to bottom, result in S-W-I-N-E. Spot on, one hastens to add.
Jan Egesborg of Surrend commented on the act for Reuters: "We did it to cause a reaction. There is a young population there [in Iran] which wants more liberalisation. Hopefully they will be inspired." The students at Amir Kabir University of Technology in Tehran do not seem to need a hint; they are already spearheading the student movement against the authoritarian President. Last week they cut short his speech, shouting "death to the dictator."